Masha Sedgwick’s style is unmistakable: clean and edgy, fashion forward and never mainstream. These characteristics were important to her for her jewelry collection. The name of the collection, Luna, and the moon shape come from Masha’s favorite symbol, that she also has tattooed on her ring finger: the halfmoon. The other element are roman numbers, that combine graphic coolness with a mysterious aura. The numbers are no secret, but something very dear to Masha: they form the date that she founded her blog!